The Insurance Association of the Gambia
(IAG) today, Monday, starts its annual weeklong sensitization campaign that
seeks to further increase the general public’s understanding of insurance and
insurance policies in order to lay foundation for building a trusting
relationship between insurance providers and the public.
It’s the second edition of the Insurance
Awareness Week which is part of IAG’s information, education and clarification
programme that seeks to increase awareness of the public about the progress and
benefits of The Gambia insurance industry.
Mr Henry Jawo, executive secretary of
the IAG, said the insurance awareness week focuses attention on creating
improved public relations and offers the general public the opportunity to be
part of its educational activities from dynamic lectures and presentations on
various issues about insurance in the country.
The aim of the insurance awareness week,
which seeks to draw attention to the noble profession of insurance, is to
contribute in providing better understanding of basic insurance by the public,
improving the public image of the industry, and developing public interest on
insurance so as to pave way for a more insurance responsive public.
According to Saihou Samba, coordinator
of the IAG, the campaign will serve as a platform for the general public to
engage insurance practitioners in a consultative forum to clear any
misconceptions about insurance or insurance policies.
The IAG will also use the opportunity to
showcase its membership to the insuring public hence promoting member
companies.
The weeklong programme will today start
with a sponsored walk starting at the branch of the International Insurance
Company at Kairaba Avenue, going through Westfield to Serrekunda and ending at
the head office of the Gambia National Insurance Company on Kairaba Avenue,
where statements will be delivered by various insurance technocrats and other
distinguished guests.
On Tuesday the IAG will launch its
website, which will take place at their secretariat in Banjul. The website allows information dissemination to a wider
audience both in and out of the country about the
IAG and the Gambia insurance industry in general. On Wednesday, the association
will organize a lecture on the theme: “The role of the Gambia insurance
industry in the Programme for Accelerated Growth and Employment (PAGE) to be
held at the Atlantic Hotel in Banjul.
Thursday will be the annual general
meeting of the association in which members will discuss the achievements and
challenges over the previous year and chat a new way forward. On Friday, the association will organize a
football match to be held at Manjai field.
On Saturday, the last day of the weeklong event, is the annual dinner of
the association.
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