A weeklong sensitization campaign that seeks to
further increase the understanding of the general public of insurance and
insurance policies to
lay the foundation for building a trusting relationship between insurance
providers and the public has started in earnest.
Organised by the Insurance Association of The Gambia
(IAG), as part of its information, education and clarification programme, the
Insurance Awareness Week (IAW), which started today Monday, is an inspirational
industry campaign which unites those who share an interest in elevating public
awareness about the progress and benefits of The Gambia insurance industry.
The theme of this year’s edition, which is the third
of its kind, is ‘Contribution of insurance stakeholders towards eradicating the
poor public image of the industry’ and will run from 11 to 16 February 2013.
Like the previous editions of the campaign, this
year the organizers said the campaign seeks to basically pave way for a more
insurance responsive public by providing better understanding of insurance to
the public thereby improving the public image of the industry hence developing
public interest in insurance.
As part of the campaign, there will be a sponsored
walk today starting from the International Insurance Company’s branch on
Kairaba Avenue and ending at the head office of Capital Express Assurance
Company located at Sankung Sillah Building along Kairaba Avenue, where
statements will be delivered by various insurance technocrats.
Tuesday is the lecture on the theme ‘Contribution of
insurance stakeholders towards eradicating the poor public image of the
industry’ to be held at the Atlantic Hotel in Banjul, during which papers will
be delivered on the topic of discussion.
On Wednesday, there will be another sponsored walk,
this time in Banjul.
The annual general meeting of the IAG will be held
on Thursday at the Atlantic Hotel in Banjul, on Friday will be the first annual
general meeting of the IAG’s credit union, and there will be a football on the
same day as well.
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